When it comes to merchandising and knowing what fans want, Disney is second to none. Their branding is among the best in the world, and their souvenir T-shirts, caps, pajamas, tennis shoes, and even diapers are consistently among the hottest sellers in the world.
And now Disney is branching out with their merchandise in a way that’s certain to earn them millions more devoted followers (and dollars) while at the same time serving as a masterful trolling effort aimed squarely at Florida Gov. Ron DeSantis (R) and his controversial “Don’t Say Gay” bill which passed the state legislature and was signed into law in late March.
On the Disney website, there’s an announcement about the new Disney Pride Collection:
The Disney Pride Collection was created by LGBTQIA+ employees and allies at The Walt Disney Company and is a reflection of their incredible contributions and place at the heart of the company. We stand in solidarity with our LGBTQIA+ community everywhere.
The Walt Disney Company will be donating all of our profits from the Disney Pride Collection sales now through June 30, 2022 to organizations that support LGBTQIA+ youth and families. This includes sales of Pixar, Marvel, and Star Wars Pride Collection merchandise.
Lisa Becket, senior vice president of global marketing for Disney Parks, had this to say about the new Disney Pride collection:
“Honoring Pride is a long-standing tradition of The Walt Disney Company, and I am incredibly proud to work for a company that supports inclusion as a core value and provides a welcoming environment which allows me to bring my true authentic self to work. As a member of the LGBTQIA+ community and a longstanding Disney cast member … I greatly appreciate the consistent opportunity for my voice to be heard.”
What do DeSantis and his minions in the Florida GOP have to show for their efforts? Nothing but months of bad PR and fading poll numbers for the governor, who is facing a very uncertain reelection bid in November.
Looks like Mickey Mouse just got the last laugh yet again.