At the time, it probably sounded like a great idea.
The “it” was a pro-Trump dating app that even had the backing of tech billionaire Peter Thiel and carried the name “The Right Stuff.”
And yet, while The Right Stuff hasn’t even launched yet, it’s already a massive flop, according to The Daily Beast, which notes that even women who support Trump want no part of the idea.
The Right Stuff, scheduled to debut this month, was co-founded by former Trump body man and aspiring matchmaker Johnny McEntee, who recruited the sister of former White House press secretary Kayleigh McEnany to help launch the app.
Kayleigh’s sister, Ryann McEnany, is particularly suited for the job. She has 146,000 Instagram followers—mostly young conservatives—and has been assigned a particularly tough task: convincing attractive, conservative women to sign up.
Her basic pitch, according to Instagram messages reviewed by The Daily Beast, is a mix of flattery and exclusivity: “Hi, I’m working with John McEntee’s team on an exclusive conservative dating app called The Right Stuff that’s expected to launch this summer! We would love to get you on our list for early access to the app.”
That pitch has been falling flat in humiliating fashion, especially since there’s a legal dispute with another site of the same name.
That “The Right Stuff” has existed for more than two decades, but it has nothing to do with conservative politics.
The company is planning to send a cease-and-desist letter to the Thiel-backed operation, according to Michael Feigin, an attorney working on the case. The existing “dating service is for people that have higher levels of education, and many of them are left-wing, so they don’t like the confusion,” he said.
But even if The Right Stuff wasn’t facing a legal nightmare that threatens to land the new site in court before its official launch, there’s also the matter of potential users turning up their nose at the idea, and that itself could doom the venture, which is already being harshly mocked.
Two Republican staffers in Washington, D.C., said many young conservative women have ignored McEnany’s outreach and have instead jeeringly passed around screenshots of her messages to group chats.
Other Republican staffers in D.C.—the sort who boast about downing drinks at the Navy Yard watering hole Mission and claim their pronouns are “Yee” and “Haw” on their Instagram profiles—told The Daily Beast the app has an array of possible problems, like liberals masquerading as right-wingers and the awkward potential of matching them with conservative staffers they already know.
There’s also the matter of The Right Stuff being incredibly restrictive, refusing to allow anything but heterosexual matches, which is more than a tad ironic when you consider that Peter Thiel just so happens to be gay, meaning he would be banned from his own dating app. Awkward!
Based on the early returns, it sounds like MAGA morons will be stuck having to hang out at Trump rallies and hope that someone with more than a fifth grade education (along with a full set of teeth) shows up.